Pretzel Growth

The pretzel market is expected to grow at a CAGR of 1% during the forecast period. Evolving taste preferences, drivers.2, and drivers.3 are some of the significant factors fueling pretzel market growth.

Evolving taste preferences

In 2019, the online segment will be the fast-growing segment during 2019-2024. The offline segments will be the slow-growing segment in the market.
In the absence of growth opportunities, industry participants need to consider market opportunities in geographies growing at a relatively faster pace than the rest of the regions.
To seek maximum growth opportunities in the market, industry participants need to consider prospects in the fast-growing segments while protecting their foothold in the slow-growing segments.