The online education market in india is expected to grow at a CAGR of 21% during the forecast period. Increased penetration of internet and smartphones, drivers.2, and drivers.3 are some of the significant factors fueling online education market in india growth.
Increased penetration of internet and smartphones
Inputs
The inputs in the education services market include funds, teachers/ lecturers, instruction materials, on-campus/online classroom instructions, writing instruments, and school campus/ learning centers.
Operations
Pitching and profiling
The pitching and profiling operations ensure that firms understand the industry's and clients’ business requirements and propose a better value proposition. Other prominent activities include network and brand building to attract top talent and better referrals.
Resourcing and communicating
The resourcing and communicating operations ensure that firms streamline their workflows using fewer resources for the output required. Other prominent activities include project management, resource planning, better client engagement, and communication, all of which increase the chance of value perceptions and client satisfaction.
Delivery and support
The delivery and support operations in the education services market ensure the prompt and effective delivery of services to meet customer expectations. Other prominent support activities for service delivery include resolution of incidents, infrastructure monitoring, problem analysis, and generation of reports. The delivery and support staff must possess technical capabilities and specialize in activities such as service delivery, quality assurance (QA), billing, and team engagement.
Connecting and innovating
The connecting and innovating operations in the market include client relationship management, client education and support, and service innovation.
Marketing and sales
The marketing and sales activities in the education services market include student/customer incentive programs, advertising, branding, and promotion. Several e-learning companies and educational institutions focus on improving their marketing activities by building marketing strategies to communicate with potential students. Also, several higher education institutions have partnered with industry experts and other stakeholders to create a strong brand image, which has enhanced the value of their courses.
Support activities
The support activities in the education services market include recruitment, admission, enrollment, academic service, and alumni support. The implementation of the latest technological solutions ensures speed and accuracy during different processes and enhances the quality of the final product. Another critical activity in the sector is human resource development, as upskilling initiatives are important to improve the overall performance and competence of teachers and other support staff. Thus, the implementation of information-communication technologies and the effective execution of all other support activities will enable educational institutions to position themselves well in the market and meet their strategic objectives.
Innovations
Factors such as the increasing adoption of open educational resources (OERs) and growing emphasis on mobile learning have made it imperative for vendors to invest in technology solutions and implement innovative strategies to optimize production for long-term growth. The following are some of the other innovative approaches followed by vendors to ensure a sustainable market presence:
Integration of AR and VR technology to personalize online learning
Emergence of online learning platforms that offer curated learning materials
Increasing adoption of cloud-based solutions to manage academic content
Adoption of blockchain technology for digital storage of student documents, certificates, and diplomas
Introduction of robotics in regular school curriculum to encourage more interest in Science, Technology, Engineering, Arts, and Mathematics (STEAM) subjects
