Size of Social Media Analytics Market

The social media analytics market size was valued at $ 14.52 bn in 2020-2024. The market is expected to witness robust growth at a CAGR of 32 % during the forecast period 2020-2024. The market sizing has been built and validated using multiple demand-side and supply-side approaches for a detailed understanding of the social media analytics market.

The size of the global social media analytics market has been derived by triangulating data from multiple sources and approaches. While arriving at the market size, we have considered data points, such as the size of the parent market and the revenues of key market participants, such as Adobe Inc., Agorapulse SAS, Hootsuite Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sprout Social Inc., and Tableau Software LLC.